Everything about:

creative

Native_Chronicles_v3_200x200

The Native Chronicles: Flexibility and A/B Testing

The term “set it and forget it” is anathema to digital advertising. Whether it’s a homepage takeover, pre-roll video, or a private marketplace, no campaign is simply set up, pushed out into the Internet, and then left to fend for itself. Regardless of format, the best digital advertising campaigns are…

Read More
Native_Chronicles_v2_200x200

The Native Chronicles: Creative Revival

The first banner ad is both a thing of legend and of infamy. The latter because it launched a revolution of skyscrapers, page takeovers, interstitials, animated Flash units and other interruptive contrivances that users have learned to loathe. But the first banner ad—a spot for AT&T on Wired.com in 1994—is…

Read More
ea2.jpg

A Salute To Out of the Box

Editor's Note: This blog article originally appeared on the Unicast Blog.Our clients are always in search of the next big thing, the out-of-the-box solution that will make a big impact. I’ve seen some great out-of-the-box executions both from our internal clients and out there on the web as a regular…

Read More