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The Native Chronicles: Flexibility and A/B Testing

This is the second article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the third on the future of mobile.   The term “set it and forget it” is anathema to digital advertising. Whether it’s a homepage takeover, pre-roll video,…

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The Native Chronicles: Creative Revival

This is the first article in the Native Chronicles series, brought to you with the support of TripleLift. Read the second article on flexibility and A/B testing and the third on the future of mobile.   The first banner ad is both a thing of legend and of infamy. The latter because it launched a revolution of…

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A Salute To Out of the Box

Editor's Note: This blog article originally appeared on the Unicast Blog.Our clients are always in search of the next big thing, the out-of-the-box solution that will make a big impact. I’ve seen some great out-of-the-box executions both from our internal clients and out there on the web as a regular…

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