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ad fraud

Thriving on the New Internet

These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. Are publishers equipped to handle what’s coming next? The short answer is no,…

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What Can Blockchain Really Do for Advertising in 2020?

Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…

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What Is App-Ads.Txt?

On the surface, app-ads.txt is similar to that of its companion spec, ads.txt. In the case of ads.txt, web publishers upload a list of resellers who are authorized to sell their inventory on their domain. That list can then be crawled by advertisers to ensure they only buy from legitimate…

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What Is the Honest Ads Act?

The Honest Ads Act was introduced to Congress in October 2017 and hasn't been passed as of March 2018. But the call for Facebook to be more transparent about who's paying for political ads on its network brings it back into the spotlight. Here's what the act proposes, and what…

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Overselling Cord-Cutting and “Buying on Values”

Are We Overestimating Cord-Cutting? Digital media people love talking about cord-cutting and how the old broadcast model is disappearing for what we used to consider "TV." But Simulmedia CEO Dave Morgan's POV in MediaPost last week reminds us that cord-cutting is not universal, and the reach of broadcast TV is…

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