Publisher Forum: Mobile

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Catch the highlights of the Mobile Publisher Forum on the Live Blog.


Making Big Money in Mobile

With nearly 110 million mobile smartphone subscribers and 30 million tablet users in the US, consumers are accessing content anytime, anywhere. As this trend continues, every publisher invested in mobile needs a monetization strategy for their mobile initiatives. Learn how you can convert your mobile initiatives into tangible revenue today by attending Publisher Forum: Mobile.

Publisher Forum: Mobile is the only conference to focus specifically on turning mobile usage into revenue and profit for publishers, app developers and mobile web developers. Whether you’re mobile-first, mobile-only, mobile-also or just mobile-curious, Publisher Forum: Mobile offers ideas and solutions for digital publishers and mobile app developers who are creating and monetizing mobile content.

Register today to hear from leading mobile ops experts, mobile app developers, technologists, strategists and CROs and start making big money on your mobile initiatives today.


  • "Crunching Numbers: Simplying Measurement in Our Mobile World," David Gill, VP Emerging Media, The Nielsen Company
  • "Pandora's Path into Mobile," Joanna Bloor, VP Sales Operations, Pandora Media

Recently Added Sessions:

  • "Co-Signing on Mobile: How Ops and Product Can Work Together,” Ruth Calhoun and Steven Yarger ofTrulia
  • "Integrating Media into the m-Commerce Experience," Oleg Korenfeld, GM Media Operations,Thrillist
  • "One Screen, Two Screens, Big Screen, Small Screen," James Gaffar, Manager of Mobile & Emerging Media,NBCUniversal

Session Topics:

  • How to monetize your mobile audience
  • Which mobile metrics are relevant to your bottom line
  • Mobile audience fragmentation
  • Most effective mobile creative executions
  • New trends in RTB
  • Mobile buying
  • The mobile web
  • Mobile audience targeting and tracking
  • Yield, revenue and inventory management


Register now for only $750 ($250 off!)

Your conference pass includes all this:

  • 3 days of full access to the conference
  • Keynotes from industry experts
  • Member-led sessions and workshops
  • Focused group breakouts covering a wide variety of ad operations topics
  • Sunday evening dinner and cocktail reception
  • AdMonsters trademark "Speed Dating" networking session
  • Monday evening dinner with Sponsors
  • Tuesday evening Publishers-only dinner
  • All other meals during the conference
  • And Tuesday we'll have an offsite BBQ at Rio Cibolo Ranch!

Plus your choice of fantastic offsite activities:

  • A guided tour of San Antonio Missions, one of the country’s few National Parks within an urban setting
  • A 90-minute tour of National Bridge Caverns
  • A Segway tour of downtown San Antonio

What are you waiting for? Register today to get the expert information you need to start turning mobile traffic into revenue and profit.


Special Offer for Texas-Based Mobile Publishers/Developers


 If you're a publisher or mobile developer in the San Antonio/Austin area but can't commit to 3.5 days of the conference, please join us for the Sunday night reception and on Monday for a full day of content and dinner! For $300, your special conference pass includes:

  • Sunday evening dinner and cocktail reception
  • Monday morning Keynote address
  • Member-led sessions and workshops 
  • Sponsored "Speed Dating" networking 
  • Sponsor & Member dinner Monday 
  • Breakfast and lunch on Monday
The pass does not include hotel stay, but we are able to offer an exclusive rate for the nights you need.

Come join us for a taste of AdMonsters. Register Today!



Attendee Sessions

Sponsor Sessions

Full Group

Mobile Ad Ops – Myth Busters

Sabrina Alimi Senior Manager, Mobile Marketing... IAB @@sabrinaalimi


Nov 11, 2012
Nov 12, 2012
Nov 13, 2012
Nov 14, 2012


Who attends the Publisher Forum: Mobile?

Attendance is limited to individuals employed by online publishing, media companies and mobile application developers whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum: Mobile

Most sessions are open to members only, except for Sponsor Workshops, Panels and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. 

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. 

Your conference pass includes:

  • 3.5 days of the AdMonsters Publisher Forum
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of hot topics in ad ops
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member-only dinner Tuesday
  • Breakfasts and lunches during the conference

Further details will become available as we approach the dates of the conference. Please see past conference agendas such as AdMonsters XXVI.


AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be with at AdMonsters, and you won't waste precious time figuring out who you're talking to and why they're there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.


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