MoPub: Transparency: Why Agencies are Rapidly Turning Their Attention to Mobile RTB

November 13, 2012—3:05 pm

In this session, we’ll explore the agency perspective of mobile advertising and in particular, what mobile ad exchanges offer for all players in the ecosystem. From the implications of the new Identifier for Advertising (IFA) to native ads, learn about what agencies and advertisers are looking for in real-time bidding.