Integrating Media into the m-Commerce Experience

November 12, 2012—7:15 pm

You might be interested in integrating media into your m-commerce experience, but why would you want to distract people at the end of their purchase cycle to show them an ad? Oleg Korenfeld, GM, Media Operations & Ad Product at Thrillist, has a reason. In this session, Oleg will explain how timing, platform, execution, plus good knowledge of your shopping audience all play a role in deciding if, when and how to integrate media and m-commerce.

Speakers

  • Oleg Korenfeld

    SVP, Advertising Technology & PlatformsMediaVest
     Biographical Information Forthcoming