One Screen, Two Screens, Big Screen, Small Screen

November 12, 2012—6:15 pm

Now more than ever consumers are adopting multiple screens in their daily activity. This trend is rapidly growing creating challenges for advertisers as they look to deliver their messages in a meaningful way. This breakout will showcase some of NBCUniversal’s exploration in solving multi-screen content consumption through the lens of true 360 campaigns, the technology available and the near-future capabilities.