Developing a Mobile Strategy from the Ground Up

NASCAR is in the process of transitioning their Digital Rights back in-house starting in 2013 after having an outside partner manage, sell and operate their Digital Platforms for a number of years. NASCAR will be launching a new .com, optimized tablet and mobile properties and brand new mobile and tablet apps in the marketplace starting in January. David will walk thru some of the strategies, complexities, product planning and decisions that they’ve made recently leading up to their upcoming launch working with multiple outside designer and developer partners.