Crunching Numbers: Simplifying Measurement in Our Mobile World

November 12, 2012—2:15 pm

You’ve seen the sea of numbers and projections – but how do you make sense of it? David Gill of Nielsen will break down the bevy of data on mobile, highlighting the measurements and data that are most useful to publishers. David will run through the numbers you need to understand your mobile audience and will showcase the measurements necessary to identify and capitalize on new opportunities for mobile monetization.