Crunching Numbers: Simplifying Measurement in Our Mobile World

November 12, 2012—2:15 pm

You’ve seen the sea of numbers and projections – but how do you make sense of it? David Gill of Nielsen will break down the bevy of data on mobile, highlighting the measurements and data that are most useful to publishers. David will run through the numbers you need to understand your mobile audience and will showcase the measurements necessary to identify and capitalize on new opportunities for mobile monetization.


  • David Gill

    Vice President, Emerging Media The Nielsen Company
    David Gill is VP, Emerging Media at The Nielsen Company, the world’s largest information and media company. Nielsen provides a complete understanding of how consumers get information, consume media and buy goods and services around the globe. In this role, David oversees Nielsen’s relationships with clients in the emerging markets of mobile, social and local media with research and consultative services. Prior to Nielsen, David was a Senior Director at M:Metrics and spent eight years with Motorola and Freescale Semiconductor in various sales and business development roles, both in the US and Europe. David is a frequent speaker and panelist at digital media industry events and is considered an expert in providing insight into consumer activity on emerging platforms. He holds a Bachelor of Science degree in Mathematics from the University of Texas in Austin and lives in Austin, Texas.