Nexage: Unleashing the Power of Analytics
November 13, 2012—2:30 pm
Analytics—the ability to uncover and understand patterns and trends in “big data”—is a critical capability for all market participants in mobile advertising. As mobile advertising becomes a larger piece of revenue, the ability to understand and predict how the market values your inventory is central to running and growing your business. This session provides a view of how to unleash the value of big data through analytics; giving you the visibility and control that you need in this dynamic mobile advertising market.