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Real-Time Bidding

Unified Auction Brings High Anxiety to GAM City

Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few weeks ago what publishers had been hearing from their GAM account managers: the…

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Client-Side vs. Server-Side? It’s a Draw

While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot called US…

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The New GAM Auction Logic

Many a publisher has gotten lost in pondering the ramifications of Google Ad Manager's move to first-price auctions and introduction of a "unified auction."In gauging the effect of this enormous industry shift, we've got to start with what we know—namely, what is actually changing. Cafe Media's Paul Bannister decided a…

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Blow Up Revenue in Q4 and Stay High in Q1

If the fourth quarter is a revenue party that's completely off the chain, the first quarter tends to be hangover that purges the depths of your soul. But what if we were to tell you that the bangin' party doesn't have to end? Check out our webinar with Roxot in…

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Spread of Bad Ads Pretty Terrible, Confiant Reports

In its eye-opening new report on ad quality , Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant estimates that 5 billion are malicious. Make sure you have smelling salts…

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All Viewable, All the Time: AttentionX Marketplace

"We think that CPM-based buying leveraging optimization on attention metrics... can drive significant positive changes for the industry without requiring massive upheaval for buyers." 33Across CEO and Cofounder Eric Wheeler explains the features of the just-launched AttentionX exchange, an open programmatic marketplace where all inventory is viewable.

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