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Real-Time Bidding

ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part I

UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking, removing, what have you. Second, the read-only identifier was static – even if a phone exchanged owners, the UDID was imprinted…

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Facilitating Transparency: Interview With MediaMath’s Daniel Bougourd

“No transparency!” must be the most common complaint around the RTB space. Buyers feel short-shifted in terms their ability to get insight into the inventory they’re purchasing while publishers are concerned with the advertisers grabbing their stock for cheap and the quality of the creative coming through the pipes. Oh,…

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Video Ad Summit: Measurement’s Come Far, Still Must Travel

Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…

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This Week In Ad Ops: Twitter Opens Up to Advertisers, and More

Twitter Opens Up to New EraHas Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program launched Tuesday to equal parts fanfare and fright. The program offers two APIs, one for…

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This Week In Ad Ops: Ad Quality’s Effect on RTB, Viewability

Starting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants landing in Northern California March 3 – March 6, Sonoma is sure to kick off this year’s schedule of…

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Beyond Borders: Publisher Audience Extension Goes Off-Site – Part 2: Old Concept, New Players

“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…

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