If anything, the last few years of programmatic have demonstrated just how vulnerable the real-time bidding environment is to subtle, behind-the-scenes changes that can distort campaign performance, create discrepancies in reported data, and ultimately waste ad dollars.
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In digital advertising, the sovereignty of a blockchain isn’t required to track impressions, counter ad fraud or help consumers regain control of their privacy. Thus the work required to set up a blockchain and maintain consensus isn’t worthwhile. Simple permissioned ledgers will do the job just fine. These ledgers, and…
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To move the industry towards a more transparent future, the Interactive Advertising Bureau has been hard at work releasing specifications that help shed light on the programmatic buying and selling of ads. In 2017 it was ads.txt. This year, it’s sellers.json and supplychain object. But the question is, what exactly…
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If blockchain is the infrastructure that underpins Bitcoin and other cryptocurrencies, cryptography is the infrastructure that underpins blockchain. When you boil it down, the core problems cryptography solves are identity validation and data verification. Blockchain’s big value prop is the ability to facilitate transactions without a middle man. But, both…
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For any publisher, edge computing is becoming the only way to process data in a privacy-compliant way. User data is (by design) protected because it never leaves the device. This means a publisher can process data in a world without cookies and with increased government regulation (even under its strictest…
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CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, “All You Need Is…
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Consent Management Platforms (CMP) have been cropping up rapidly in the wake of GDPR—(and soon CCPA)—as the tool du jour for aiding publishers in collecting and managing consumer consent and passing that data throughout the advertising ecosystem. For publishers working with multiple ad partners who need to enable user-level ad…
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“Winter is coming.” - Ned Stark, House of Stark If you’re a GOT fan like I’m becoming, you know that’s the motto for House of Stark and it’s issued as a warning or a heads up that the House needs to get itself prepared—both literally and figuratively. In essence, it’s…
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Pchain—not to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to…
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GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…
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