In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace.…
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The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and…
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Header bidding is great for publisher revenue, but nasty to a DSP's tech infrastructure. That's why DSPs are making decisions about SPO, trying to sort out the "best" queries. Are you okay with DSPs making those decisions for you? If not, read this...
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The Honest Ads Act was introduced to Congress in October 2017 and hasn't been passed as of March 2018. But the call for Facebook to be more transparent about who's paying for political ads on its network brings it back into the spotlight. Here's what the act proposes, and what…
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Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…
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As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a user’s session at the least. It’s worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…
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With adoption of ads.txt ramping up among publishers, this is as good a time as any to look toward whatever is next in the battle against ad fraud. The good news (that is, it’s good unless you were hoping for a bit of a breather) is that the IAB Tech…
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Programmatic guaranteed deals have been in the air for a while now. But as we’ve seen at several AdMonsters events, when a session on programmatic opens up into the Q&A segment, there’s still a lot of confusion about what programmatic guaranteed means. The marketplace hasn’t made clarity on this terminology…
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Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads.txt is to crack down on domain spoofing, a widespread, wily and…
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Prebid.org has already been the central URL for the Prebid suite of open-source header bidding products and projects. As of Sept. 11, 2017, Prebid.org is also the name of the neutral industry organization that will offer guidelines and development support for Prebid products. AppNexus and Rubicon Project have publicly led…
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