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Let’s Talk True Partnerships

Remember the Sizmek debacle? This awkward state of affairs really got me thinking about the word “partnership” and how disposable a word it has become in our industry, says AdMonsters Chairman, Rob Beeler. Someone can have 10-to-15 header-bidding “partners,” but all that means is you’ve got contracts with that number…

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Ops Turns 10

The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says Rob Beeler, Chairman, AdMonsters. All I knew is that I was going to find myself in front of a few hundred people (Ops…

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The Ad Ops Quantum Leap

What does ad ops have in common with Nobel-Prize winning physicist Max Planck, the father of quantum theory? AdMonsters Chairman Rob Beeler swears it's not that big of a leap, and celebrates the greatest moments to be in ad ops: when we put on our lab coats and experiment.

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