As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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When it became clear in 2020, that we wouldn't be able to meet in person for a while we created virtual opportunities for Monsters to get together and share ideas. One way we did this, back in June, was to virtually recreate Publisher Forum Wednesday Workshops. Another thing we did…
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It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…
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"As fun as it is to joke about blocklists, if we’ve learned anything over the past few months, it’s time publishers stop complaining and laughing over brand safety horror stories. We need tools to get the transparency we need—and truly connect with our counterparts on the buy-side when it comes…
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"More often than not, my role on a panel is that of moderator and it’s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local…
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Each and every Pub Forum is an experience. AdMonsters Chairman, Rob Beeler, sometimes wishes we didn’t call it a conference. “The AdMonsters Experience, Santa Monica 2020” sounds pretty cool, no? It’s because of this, he finds it hard to identify a “favorite Pub Forum” or “favorite location." Here’s his attempt…
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It's that time of year again. The time of year when we at AdMonsters take a moment to reflect on everything that's happened in the past year in the world of digital media and advertising. What's that saying again, "Those who cannot remember the past are condemned to repeat it?"…
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Why aren’t the systems we use in ad ops a lot more like video games? Wouldn’t that make ad ops fun? As smart as we are in this industry, why do we settle for the same data entry screens that someone in banking or insurance might use? Here are some…
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Remember the Sizmek debacle? This awkward state of affairs really got me thinking about the word “partnership” and how disposable a word it has become in our industry, says AdMonsters Chairman, Rob Beeler. Someone can have 10-to-15 header-bidding “partners,” but all that means is you’ve got contracts with that number…
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The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says Rob Beeler, Chairman, AdMonsters. All I knew is that I was going to find myself in front of a few hundred people (Ops…
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