In this video from PubForum+ on December 8, 2020, learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st-party relationships and grow diversified revenue across paid subscriptions, donations, adblock recovery, email, registration Walls, identity and more.
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Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
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Did you miss PubForum+ last week? It's ok, we won't berate you for missing one of the hottest digital media and advertising events of the year. We decided to share a couple of highlights from the event publicly. And aren't you lucky that Complex Networks CEO, Rich Antoniello's Keynote, Tomorrow's…
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The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
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Senior Editor, Lynne d Johnson, recently chatted with Garrett Johnson—a marketing professor at Boston University's Questrom School of Business. His research focuses on privacy, the value of cookies, and the effectiveness of advertising. She was interested in a presentation he made to the W3C about the Economics of Digital Ad…
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Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest? During an AdMonsters Webinar on Nov. 12, 2020, Insider Inc.'s VP of Programmatic Sales…
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As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
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Privacy regulations; the crumbling third-party cookie; a general need to diversify revenue streams. These are just some of the factors driving publishers to better—and directly—engage with consumers. And a key tool helping publishers connect is an old favorite—logins. But although they may seem straightforward, logins and the strategies around them…
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With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers to go on the offensive and recoup lost revenue.
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