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Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In...
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand...
If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6...
“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if...
We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early...
Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official...
“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the...
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At...
People love online video; and, the numbers prove it. Recent figures by Internet analytics company comScore show that more than 182 million Internet users in the United States watched a combined...
You have to hand it to print magazine publishers — they are naturals when it comes to clever integrated advertising campaigns that engage readers. I remember flipping through a print magazine by...
Two central themes emerged from AdMonsters Screens held in London this past November: screens are everywhere and consumers can be reached on more than one at a time. Thanks to the proliferation of...
Online video is abuzz, and advertisers are taking note. Whether it be last Sunday's Meet the Press or the latest corgi video, consumers are turning to the Internet for content at increasing...
Video is everywhere, and everyone wants it. Whether from desktops or smartphones, 183 million people in the U.S. watched over 37 billion online videos in October 2012 alone, according to comScore....
According to a recent report led by Business Insider Intelligence, mobile video is on the rise – nay, mobile video is blowing up. And, while it is hardly a revelation that there's an increase in...
When it comes to video advertising, the time-tested approaches of Madison Avenue may be more hindrance than help in developing dynamic online campaigns, says MediaPost's Tal Chalozin.Unlike with...
Viewers hate waiting... But does waiting for content to load actually impact user engagement? Publishers instinctively know that better user-experience leads to a larger, more engaged audience, which...
Nov 20, 2012 video Gavin Dunaway
While it may not be a surprise that the digital video channel is still on an upward trajectory in the U.S. when it comes to spending, the adoption of programmatic trading in this area has been rapid...
Following a lot of pooh-poohing of the programmatic buying space in the digital ad media, nothing quite shows the resourcefulness of real-time automated buying and selling (note that real-time...
Oct 24, 2012 video Michael Nutley
easeltv specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker...
Sep 25, 2012 video Gavin Dunaway
Seems that Funny or Die's branded content initiatives were too bold to be kept just within the walls of the Internet comedy site. Former Funny or Die Vice President of Ad Sales (and OPS speaker) Ed...
Sep 19, 2012 video Gavin Dunaway
To energize the crowd at Adap.tv's inaugural Adapt Conference, CEO, cofounder and emcee Amir Ashkenazi asked all buy side representatives – be they agency, DSP or brand people – to stand up. After...
Sep 10, 2012 video Atul Patel
Let's face it  –  it isn't easy to adapt to every change in our rapidly evolving market  –  even for the best of companies. Seemingly every day we learn about new platforms, new...
Sep 3, 2012 video Michael Nutley
Easel TV specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill...
The latest TubeMogul report on video RTB in the UK found that inventory available for RTB grew at a fleet 13.8% rate per month during the second quarter of 2012, maxing out at 29.9 million streams...
Aug 29, 2012 video Gavin Dunaway
Already a devotee of FreeWheel's suite of digital video and cross-channel ad management services, BSkyB took the final plunge and signed up to use the company's revenue and payments system for...
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