Everything about
Data Management

If you bother Gavin, Brian and I while we’re in the throes of preparing for the day-and-a-half military precision exercise that is Ops, we’re going to complain about the number of speakers to wrangle...
After a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day,...
As consumers of digital media, the connected device revolution has been a wonder, giving users the ability to experience the entire Internet virtually whenever, wherever and on whatever they choose....
There’s a curious thing about DMPs: Publishers generally understand it’s a good idea for them to be aligned with one. A DMP is supposed to help publishers get the most value for their proprietary...
First-party data raises a huge set of questions for publishers. Some of those questions publishers know they really should ask. Some are questions they hadn't even thought to ask yet. Our latest...
First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has...
Already hopelessly divided between broadcast and digital, media order management woes have multiplied on new channels, with and programmatic trading increases in deployment. Meeting the challenge...
To my knowledge no one goes into ad operations to practice law. It was certainly the last thing on my mind when I started back in 1999, but I quickly found myself having to navigate T&Cs, IOs and...
Click Here To Download the ReportMedia buyers increasingly want to target specific audiences, and are using technologies that evaluate and buy impressions based on audience data. In an advertising...
Thought your issues were over once the campaign made it on-site? Think again – ops' can and should take a leadership role in billing and reconciliation. Active Networks Senior Manager Marc Kozai will...
Data is tricky business – the potential that lies beneath unfathomable amounts of data, coupled with the perils of collecting and stocking huge amounts of information, a lot of it personal and...
In our work at Krux, especially with our Data Sentry and Inspector products, we see many different approaches for firing pixels, some good, some not as good. We'd like to see the industry adopt...
What are the key trends in data management? As data aggregation becomes increasingly important, marketers continue to find new and novel ways to collect and use the growing influx of data that they...
In a recent interview on his website The Devil's Work, domain expert Chris O'Hara asks WPP Digital's David Spitz about the tight-rope balance between agency and publisher when it comes to data...
 The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher, the role of ad operations has, in turn, rapidly expanded...
 In this performance-driven medium, the push to increase performance is never-ending. I’ve seen many publishers invest deeply in people, process and technology to increase the revenue a page can...
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