First-party data raises a huge set of questions for publishers. Some of those questions publishers know they really should ask. Some are questions they hadn’t even thought to ask yet. Our latest playbook gets to the answers publishers need to understand and utilize their first-party data, regardless of whether they know how to phrase the questions.
The most recent EMC Digital Universe Study by the International Data Corporation predicts the amount of data in the digital sphere — which is already doubling in size every two years — will reach 44 zettabytes. Does 44 zettabytes sound all that impressive to you? Perhaps it would if you knew that one zettabyte is equal to 1000 exabytes, which is 1 billion terabytes, which is also 1 trillion gigabytes. That’s pretty tremendous growth from 4.4 zettabytes in 2013.