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What Are the Best Practices for Using Attention Metrics?

While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to…

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Where Advanced Analytics Can Boost UX

While it’s always has been a major part of the revenue professional’s work, user experience has greatly risen in prominence over the last few years. That’s thanks to a variety of issues: the ad block scare, the viewability movement, rising mobile traffic, and so on. The days of haphazardly slapping…

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Understanding AI’s Potential in Digital Media

Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign personalization or the coming singularity and robot apocalypse.Those of us in the trenches of the digital advertising world have become immune to the lure of buzzwords,…

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