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sellers.json

What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?

In Jounce Media's annual report, 'The State of the Open Internet,' three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat, and bidstream blindspots. How can we level the playing field between the dominant walled gardens and the rest of the…

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PubForum Spotlight: The Truth About Ads.txt

If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…

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Sellers Need Buy-Side Transparency

Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when using header bidding tools to extend demand.

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What Are Sellers.json and Supplychain Object?

To move the industry towards a more transparent future, the Interactive Advertising Bureau has been hard at work releasing specifications that help shed light on the programmatic buying and selling of ads. In 2017 it was ads.txt. This year, it’s sellers.json and supplychain object. But the question is, what exactly…

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