Looks like the AdMonsters editorial team chose just the right moment to get out of cloudy, autumnal New York City, and the right destination. La Jolla, CA is about as sunny and warm as any travel agent would want us to believe. These are prime conditions for AdMonsters Publisher Forum…
Read MoreAs the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!Not to…
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Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
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The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For those premium publishers, there’s an opportunity to move inventory via programmatic, but at significantly higher CPMs than they can net in the…
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Updated Below. One of my first questions to AdMonsters Publisher Forum Keynote Mike Smith, General Manager of Core Audience and VP of Revenue Platforms and Digital , was, “What the hell is a supply-side trading desk?”He smiled wryly, probably because what sounds like the latest industry buzzword is a pretty apt…
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Consolidation in the digital ad technology industry has started a new trend: going full stack. For some time, publishers have had to choose between one unified tech stack (ahem, DoubleClick) or piecemeal point and multi-point solutions connected by duct tape (aka, integrations). But full stacks appear to be on the rise,…
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Ask someone to explain what “programmatic” is and they will invariably use the word “automation.” Makes sense, but automation for whom? For buyers, programmatic platforms certainly automate the purchasing of media across sites. For sellers, programmatic brings hundreds if not thousands of buyers their way without sales having to pick…
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Last week at the BrightRoll Video Summit during Advertising Week, I heard Ben Jankowski (Group Head of Global Media at MasterCard) say, "If you've figured out programmatic, you're either a genius or an idiot." I feel confident saying I haven't figured out programmatic, and I hope this improves my odds on…
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For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when…
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