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mobile

Mr Take-Away Goes to London

I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the…

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Mobile Ad Ops: Connecting the Dots of Future Success

Once upon a time there was a white space, one generated by the need to connect content created, planned and bought by agencies, with online media properties. This need led to the innovation of a technology that enabled the placement of online ads, and that was the beginning of the…

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MRAID: A New Frontier for In-App Advertising

OMG – Have you been MRAIDed?  Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads.  Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…

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De-fragmenting RTB and the Challenges Facing Ad Servers in 2012: Q&A With OPS Markets Speaker Sean Harvey, Business Product Manager, Google DoubleClick

At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…

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Facebook Testing Mobile Rich Media Ads

There was a fair deal of relief spread around following the announcement of Facebook's IPO yesterday. First off, investors who had been dying to get their hands on a piece of the social network's business knew their time haunting the secondary markets was almost over. But even bigger, so much…

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MMA Aids Developers With Privacy Policy Framework

The Mobile Marketing Association has issued the final version of its Mobile Application Privacy Policy Framework to assist mobile app developers and publishers in writing privacy policies and informing users about data collection and usage. Developed by the Privacy & Advocacy Committee (co-chaired by Alan Chapell, President of Chapell &…

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