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mobile

Back to Basics or the Mobile Advertiser’s Dilemma

John Wanamaker, oft considered the father of modern advertising, is attributed with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.  Nearly a century later, the technologies and medium used for advertising have changed, but his observation is often still evident.…

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Jack Myers and Rob Beeler at OPS NY Part 3 – Apps

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…

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Mobile Advertising Measurement Guidelines are Emerging

The unique attributes of mobile devices and mobile ad networks have made it difficult to trust the accuracy of campaign reports provided by mobile ad servers or the usage reports of mobile sites and applications.  Crisp sometimes provides 3rd party reports to publishers or agencies that show significant discrepancies against…

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HTML5 Advertising FAQ

Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks…

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iPad and iPhone App Development: Like Pouring Concrete

NPR was one of a few publishers to have a customized iPad application available at the product launch. The iPad app was a result of five weeks of intense development, but also, six months of learning through a successful app on the iPhone platform. Here are some things to consider…

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Highlights from the 2010 Brightcove Video Monetization Summit

On Wednesday I attended the Brightcove Video Monetization Summit. After a brief geeky starstruck moment - seeing Brightcove CEO Jeremy Allaire (formerly of Allaire and Macromedia) in person and resisting the urge to scream "I LOVE COLDFUSION" at him - I settled in for a long day of video learning.…

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Are you able to execute cross platform deals?

According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%).  That’s about $52,000,000,000 being spent on cross platform campaigns in the near future.  Unless you start making changes in your…

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Thoughts on the US Leadership Forum in NYC

I hope everyone who attended the US Leadership Forum in New York this past week found it enjoyable and valuable. As always I was in awe of being surrounded by so many smart people. Events such as the Leadership Forum are such a great way to not only learn from…

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A Member’s Takeaways From the Publisher Forum

Editor's Note: Scott Savage's post originally appeared on his blog: scottsavage.net. This week I attended the AdMonsters cn-us-22 conference in New York Metro. It was my first Admonsters conference, and was very interesting mainly from publisher, pain point, mobile and industry landscape perspectives.The key observations that I had were: No-one…

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