Are you able to execute cross platform deals?

According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%).  That’s about $52,000,000,000 being spent on cross platform campaigns in the near future.  Unless you start making changes in your…

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Can you offer your clients deep ‘engagement’?

Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word.  Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…

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