During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
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During a recent panel discussion, Getting Into Gaming: Building Ads For Immersive, Interactive Experiences, at ProgIO, industry experts from Roblox, Activision Blizzard, and Super Awesome offered valuable guidance to publishers and advertisers seeking success in gaming advertising.
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With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change — driving some evolutions in the ad tech ecosystem and championing diversity and inclusion.
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Attention metrics are gaining traction, but one fundamental aspect that continues to hold significant value for advertisers is viewability. While advertisers recognize the importance of capturing users' attention, ensuring their ads are viewable remains a top priority. vCPM provides a metric to measure the cost of viewable impressions, helping advertisers…
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Media mix modeling is what most industry professionals call this marketing analytics technique, but market mix modeling is far more descriptive as a term. If we're doing our jobs right, we don't just consider media. We're constantly looking at an entire market—its seasonalities, pricing, promotions, and more. And because we work…
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Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand safety and suitability. The strategy should include a plan for aligning against the Global Alliance for Responsible…
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Companies that can forge a strong connection between the buy- and sell-sides are the ones that stand to win here. They can provide the most effective, efficient path forward for both parties to transact. The more holistic and advanced the offerings that ad tech partners can provide, the more efficient…
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At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib, Co-founder and CEO, Granite Media to try and get…
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With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a winning hand. In fact, Twitch reports an increased usage of both gaming and…
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
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