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Measurement

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Weekly News Roundup: Expect Fewer CPG Dollars, Ad Tech Tax Exposed, Marketers Mixed on Duopoly

A World Without CPG Spend? Okay, maybe we shouldn't be bracing for a world without CPGs dollars, but maybe we should be ready for a substantial reduction in their digital spending. Procter & Gamble famously slashed its digital ad spend by $100 million earlier this year and cut off the…

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Begin Pondering ‘Begin-to-Render’ Impression Counting

The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC.During the Austin Publisher Forum in August 2016, a swath of ops professionals gathered for a breakout on an issue that was only beginning to breach the surface. Discrepancies were…

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#OPSPOV: Preparing for the Rendered Impression Revolution [UPDATED]

Read the latest developments in impression counting—the "begin-to-render" movement—here. (1/5/2017)Chatter about discrepancies can always be made out during a Publisher Forum, but for latest gathering in Austin this August, the talk was louder and more anxious. With good reason, though – some demand-side ad servers are reportedly counting when ads actually…

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Video Ad Summit: Measurement’s Come Far, Still Must Travel

Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…

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