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Measurement

Digging Deeper Into Google’s Privacy Sandbox With Michael Zacharski, CEO of EMX

To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…

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Reframing the Brand Safety Debate: A Q&A With Hulu’s Adam Moser

Brand safety is a hot topic again (or is it "still?"). Part of what's complicated about brand safety is that it encompasses a whole set of issues—and also, what's top-of-mind for publishers in this discussion isn't always the same as what's top-of-mind for brands and marketers. Adam Moser of Hulu…

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Data Leakage Is Real, Video Ad Activation Is Complicated

Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…

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Lift Tests Rising, Cross-Platform Addressable

Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…

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Weekly News Roundup: Expect Fewer CPG Dollars, Ad Tech Tax Exposed, Marketers Mixed on Duopoly

A World Without CPG Spend? Okay, maybe we shouldn't be bracing for a world without CPGs dollars, but maybe we should be ready for a substantial reduction in their digital spending. Procter & Gamble famously slashed its digital ad spend by $100 million earlier this year and cut off the…

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