Everything about:

Measurement

AdM_News_Rndup_Text_SF_Bay_220x220

Weekly News Roundup: Lift Tests on the Rise, IAB/4As Update Long-Form Video Guidelines, More

Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…

Read More
opspov_b_150x150

Weekly News Roundup: Expect Fewer CPG Dollars, Ad Tech Tax Exposed, Marketers Mixed on Duopoly

A World Without CPG Spend? Okay, maybe we shouldn't be bracing for a world without CPGs dollars, but maybe we should be ready for a substantial reduction in their digital spending. Procter & Gamble famously slashed its digital ad spend by $100 million earlier this year and cut off the…

Read More
OPSPOV_Buffering_150x150.png

Begin Pondering ‘Begin-to-Render’ Impression Counting

The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC.During the Austin Publisher Forum in August 2016, a swath of ops professionals gathered for a breakout on an issue that was only beginning to breach the surface. Discrepancies were…

Read More
opspov_b_150x150.png

#OPSPOV: Preparing for the Rendered Impression Revolution [UPDATED]

Read the latest developments in impression counting—the "begin-to-render" movement—here. (1/5/2017)Chatter about discrepancies can always be made out during a Publisher Forum, but for latest gathering in Austin this August, the talk was louder and more anxious. With good reason, though – some demand-side ad servers are reportedly counting when ads actually…

Read More
video_150x150_v2_2.png

Video Ad Summit: Measurement’s Come Far, Still Must Travel

Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…

Read More