Marie Kondo will be at the Cannes Lions festival. That’s all you need to know. That’s all I care about. On Monday, Ms. Kondo—or MK Ultra, as I call her—will be on a panel called “Less Stuff, More Joy: Life-Changing Japanese Creativity.” She will deliver her message of reaching the…
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During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One…
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"Operations should always be looking to automate and no one wants to be stuck doing “manual” work," shares AdMonsters Chairman Rob Beeler. "However, we as an industry, have not reached a point where we can leave it all to the machines."
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Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5 to show you what we mean.
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Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some examples of how brands are already using blockchain tech outside of…
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"Blockchain" is a buzzword, and buzzwords are wont to be misused—so be careful whose promises you believe. Gabe Greenberg advises us that while blockchain for advertising holds loads of promise, no company is applying it at scale... yet.
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Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is…
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This week's news briefs: Vox Media lays off staffers and reins in social video, The Atlantic looks to hire 100 heads, Gothamist/DNAInfo are revived by public radio stations and anonymous backers, GQ's ecommerce efforts deliver strong engagement numbers, and AT&T and Bayer both sign onto a blockchain solution for the…
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This week's news roundup: Media professionals interpret Unilever's CMOs Weed's threats to pull spending from digital. TV ad spend dropped in 2017. Plus, new business strategies for content (spoiler: it involves blockchain!) and data vendors.
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Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…
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