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Can Amazon PWN the Cookieless Ad Market?

Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…

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Assessing Amazon’s Alexa Advertising Advantage

The big news from Amazon’s direction this week is that the digital powerhouse (“e-tailer” doesn’t really suffice) has been having conversations with some major companies about how it might rev up its advertising efforts in Echo devices. Because Echo is driven by the voice-recognition tool Alexa, we’ve been seeing this…

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Could Chatbots Kill the Search Advertising Star?

I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…

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