Amazon Joins the Prebid Party With Its Own Adapter
Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard.
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Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry
Glenda Bautista Baker, Senior Director of Product at Penske Media Corporation; Steph Layser, Worldwide Head of Publisher Ad Tech Solutions at AWS; and Hélène Parker, Founder of Hélène Parker Consulting—shared practical insights about what it takes to lead teams, integrate automation, develop others, and stay current in a rapidly shifting…
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6 Platforms That Will Define Retail Media in 2025
2025 will be an interesting year for retail media, especially in the groceries category. While Amazon, Walmart, and Target dominate retail media through sheer scale, three emerging players — Instacart, Kroger, and Home Depot — are carving out valuable niches through specialization and innovation.
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Big Tech, Walled Gardens, and Regulatory Battles in 2024
Thanks to their dominance, Google, Meta, and Amazon will continue to attract the lion’s share of the advertiser’s budget. Over the next few years, they will account for 83% of global digital advertising revenue. Regulators across the globe are doing all they can to stop the dominance, of course, but Big…
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ICYMI: 10 Advertising & Ad Tech Highlights From Cannes
Cannes Lions International Festival is the most extensive professional gathering for the creative marketing community. For ad tech, there has been many exciting and impactful discoveries. From talks surrounding Google and Netflix to the yachts, which were back in full force this year like they never left, the festival is undoubtedly…
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Can Amazon PWN the Cookieless Ad Market?
Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
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The 2020 Holiday Shopping Season Is Unlike Anything We’ve Ever Seen
Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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2019’s Holiday Shopping Weekend Is a Testament to the Power of Publishers in Retail
At Digital Trends, and for publishers generally, Amazon and other online retailers are becoming a large part of an affiliate strategy which is an increasingly important percentage of publisher revenues. Here’s how we managed to drive millions in sales to Amazon and other partners without ever shipping a single product…
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Assessing Amazon’s Alexa Advertising Advantage
The big news from Amazon’s direction this week is that the digital powerhouse (“e-tailer” doesn’t really suffice) has been having conversations with some major companies about how it might rev up its advertising efforts in Echo devices. Because Echo is driven by the voice-recognition tool Alexa, we’ve been seeing this…
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Could Chatbots Kill the Search Advertising Star?
I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…
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