Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…
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In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for the future, because one day—somewhere in the not-so-far-away future—business will once again ramp up. We spoke with MediaMint’s…
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In his first 90 days, Derek Gatts, CNN's new Advertising Product, Innovation, Technology & Operations Leader has already embraced some of the key differences in his new organization. “A lot of the change was the transition from overseeing several different functions that could all work together under one mandate to…
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On the East Coast, the lack of sunny skies and warmer temps make it hard to tell spring has arrived. One unmistakable sign, however, is our continuous stream of new speaker announcements for Ops. Can anyone else think of a better way to announce the beginning of a season than…
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When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event established that Voxer would be the communication platform of choice for all the attendees. Very quickly the group started “voxing,” illuminating the potential of this…
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The frustrations of the world of digital media operations are many, though assumptions about its preeminent position for highly qualitative and accountable messaging are rarely questioned. Yet if the digital world is so great with respect to accountable and qualitative measurement, why do we have so many issues compared to…
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It’s the time of year again! For seven years, AdMonsters has surveyed the publisher ad operations community to find out what people are getting paid. Many Monsters have found this an essential guide to make sure members of their departments (and themselves!) are getting fair compensation.This survey culled quite a…
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With our AdMonsters Sydney event fast approaching, we were fortunate to snag an interview with Ashraf Montaser, cofounder of Adinfinity, an Australian startup that specialises in building innovative solutions that are redefining the leading edge of publisher ad technologies. At AdMonsters Sydney, Ashraf will be leading a session on the importance of…
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The advertising world rejoiced today with the announcement that the complexity of buying and selling online advertising had been solved. The company X, formerly known as The Doubleyieldmeldmatictail Project, has been working secretly for months with a select group of agencies and publishers to beta test their products, BUD (Buy…
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Editor's Note: Scott Savage's post originally appeared on his blog: scottsavage.net. This week I attended the AdMonsters cn-us-22 conference in New York Metro. It was my first Admonsters conference, and was very interesting mainly from publisher, pain point, mobile and industry landscape perspectives.The key observations that I had were: No-one…
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