When third-party cookies go away, authenticated users will by definition be in short supply, forcing advertisers to pay more to reach their target audiences. What about users who won’t log in and authenticate, a.k.a. the majority of audiences? That’s where the Privacy Sandbox comes in, to help with guests. Achieving this…
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In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…
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In this video from PubForum+ on December 8, 2020, learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st-party relationships and grow diversified revenue across paid subscriptions, donations, adblock recovery, email, registration Walls, identity and more.
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As we wrap up 2020, Group Publisher, Bill Amstutz, wanted to take a minute to reflect on a quality that is innate to the AdMonsters community: resilience. AdMonsters felt it was our duty to keep the digital media community talking and learning. We knew that peer-to-peer sharing was perhaps even…
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December 22, 2020 Now That's a Real Antitrust Suit Taboola to Repay Pubs Whopping $16 Million Facbook / Apple Beef Revs Up Unified ID 2.0 Gets First Pub Commitment Were Facebook and Google Colluding Against Everybody? Image sourced from Twitter If you haven’t heard the one about how Google and…
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December 16, 2020 Business as Usual at Facebook? What If Google Had No Doubleclick? Apple's Privacy Labels Are Super Scary For Facebook, It’s Just Business as Usual By now you’ve likely caught the latest episode in the saga that is Facebook: The Telenovela. Each week gets just a little bit…
Read MoreAdMonsters December 17, 2020 Life Beyond the Page: Cashing in on Publisher Brand Cache The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What…
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Ad Tech is a neverending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon. This year, everyone was most concerned about privacy regulations, methods for uncovering incremental revenue, as well as what…
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The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
Read MoreAdMonsters December 10, 2020 Privacy Prophecies from PubForum+ At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer…
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