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December 17, 2020 |
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Life Beyond the Page: Cashing in on Publisher Brand Cache |
| The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music you listen to and the clothes you wear. If publishers want to remain in business through the 2020s, they need to embrace this brave new world and bring readers into their brand. Jimmy Hutcheson, CEO of Next Management Partners, shares some choice notes about brand extensions for publishers looking to remain relevant into 2021 and beyond. Read more. |
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PubForum+ Keynote Rich Antoniello, CEO, Complex Networks—Tommorow's Publisher Today |
| Did you miss PubForum+ last week? Ok, we won't berate you for missing one of the hottest digital media and advertising events of the year. We decided to share a couple of highlights from the event publicly. And aren't you lucky that Complex Networks CEO, Rich Antoniello's Keynote, Tomorrow's Publisher Today, was one of the ones we're opening up for public consumption? Check out the video now. Read more. |
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Best of AdMonsters 2020: Top 11 Stories in Digital Media and Advertising Technology |
| The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about how to prep) for the third-party cookie's demise. But with tighter collaboration and a dose of cautious optimism, the industry is persevering. As the path toward recovery begins, let's take a look back at some of the hot topics that were top of mind. Read more. |
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Ad Tech is a neverending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon. This year, everyone was most concerned about privacy regulations, methods for uncovering incremental revenue, as well as what will be some likely alternatives once the cookie crumbles. Read more. |
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In February we launched a new newsletter called The Wrapper. We were spending so much time talking bout how hot newsletters are that we decided to jump on the trend! With The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And hey, we also aim to point you in the direction of great podcasts and compelling industry voices to follow on social media. Here are some of our hottest editions from the year that was 2020. Read more. |
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At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more. Read more. |
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