July 11, 2012

Pier 60

Pier 60 is an elegant event space overlooking the Hudson River which is part of the Chelsea Piers Sports & Entertainment Complex, located between 17th and 23rd Streets.

Pier 60
Chelsea Piers
Hudson River Greenway
New York, NY 10011

Register for $750

Registration opens January 30, 2012

Register today to join leaders in TV and Video advertising. $750.

Save up to 50% with Twitter discounts.

Building the Future of TV and Video

Television is being re-built from the bottom up. As users and viewers demand freedom, TV enabled by web technologies is leapfrogging “linear” and “video” to become a fully digital, truly connected media platform of the future – and it’s happening now.

OPS TV brings together the online media leaders, video experts and television innovators who are building the infrastructure for what will become the world’s largest digital media platform. Be part of OPS TV to learn cutting edge techniques and emerging best practices in online video advertising, connected TV, instream video and much more.


Who attends OPS TV

OPS TV is an open-door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of video and ICTV advertising. The agenda for OPS TV will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for video and ICTV. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

What to expect at OPS TV

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

Conference session topics will include:

  • The Evolution of Video Advertising
  • Video Ad Standards – What's in VAST/VPAID?
  • The Opportunities in Video on Demand
  • Getting Creative With Video Ad Units
  • Is Social Video a Viable Channel?
  • Video Convergence/Device Fragmentation
  • Audience Targeting and Video RTB

News & Updates

OPS TV is over, but certainly not forgotten – read about the action on the live blog, enjoy this supplemental guide to the keynotes and panels and a background report on CIMM's TAXI standard.

Also, if you attended the event or have a paid membership, check out the event summary and click on speakers to view their presentations (where available). And come back soon for full-length keynote videos!



AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!


Keynote Speakers

Breaking the TV Model and Rebuilding It
Warren Schlichting
Senior Vice President
DISH Media Sales & Analytics


Future Economics of TV and Video
Jack Myers
Media Ecologist & Chairman
Media Advisory Group


State of the Multiscreen Union
Evan Krauss
EVP, Advertising Sales


Focus On... Sessions

Monetizing the Stream: The Challenge of Mid-Roll
Maria Breza
Global Head, Web and Mobile Ad Operations


Dynamic Ad Insertion: The Intersection of Strategy and Ops
Bill Sheahan
Executive Director, Advertising and Content Operations
Comcast Video Services


Eric Steinle
Head of Product and Design for Web


Max Beahm
Executive Director, Digital Media


How Digital Video Is Changing TV Buying and Vice Versa
Jack Smith
Chief Product Officer


Digital Video Syndication: The New Broadcasting
Matthew Corbin
Chief Product Officer
Digital Broadcasting Group


Robert Davis
Executive Director, Advanced Video Practice


All Over TV Everywhere
Adam Smith
Sr. Director, Advertising Operations and Technology
ESPN Digital Media


Social TV Interaction: A Meeting of Dadaists
Mitch Oscar
Executive Vice President, Televisual Applications
The Collaborative Alliance


Joey Trotz
Sr. Director, Advertising & Digital Tech Strategies
Turner Broadcasting System


Philip M. Napoli
Professor of Communication and Media Management
Graduate School of Business at Fordham University


Afternoon Panel: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms?

David Kohl
Advertising Sector Leader, Media & Entertainment Advisory Services
Ernst & Young


Janice Finkel-Greene
EVP/Buying Analytics
MAGNA Global


Paul Mears
SVP Engineering and Technology
Nielsen Media Research


Matthew Degel
SVP, Head of Architecture and R&D
Viacom Media Networks


Artie Bulgrin
Senior Vice President


Jane Clarke
Managing Director
Coalition for Innovative Media Measurement (CIMM)


Wrap-Up Panel: If Viewers Are in Control, Where Will They Take Us?

David Lipkin


Andrew Kippen
VP of Marketing


Rany Ng
Group Product Manager, Display Advertising


Mike Sommers
Head of Product, Viggle


Sponsor/Partner Sessions

Bringing Real-Time Bidding to Video
Mark Trefgarne
CEO and Cofounder


Video Advertising: Scratching the Surface
Matt Timothy


Beyond the Desktop
Noah Levine
Product Evangelist


TV Everywhere and Its Business Implications
Frans Vermeulen
Senior Vice President of Revenue and Strategy


Private Video Marketplaces – The New Gateway to Ad Budgets?
Henk Van Niekirk
VP, Platform Sales


Ad-ID – The Foundation of Cross-Platform Measurement, Operations and Administration
Harold Geller
Chief Growth Officer
What’s Next for the $175 Billion TV Ad Market?
Sorosh Tavakoli



"AdMonsters is the best use of my time of any conference I go to."