Leveraging Discovery and Distribution to Reach Scale in Online Video
July 11, 2012—2:00 pm
To unlock the full potential of their video assets across all platforms and distribution vehicles, sites must have a video discovery and distribution strategy. Dow Jones and Taboola will discuss how technology can help achieve scale and make the most of a publisher’s video library. Your site may have the eyeballs, now how do you translate that into valuable video views, as well as acquire new audiences that go directly to your site to consume video content. Also, learn how to drive mobile, tablet and connected tv views with personalized recommendations.