All Over TV Everywhere

July 11, 2012—7:10 pm

It’s new, it’s cool, it’s omnipresent, it’s… Another big challenge from a monetization perspective. Adam Smith, Senior Director of Advertising Operations and Technology at ESPN Digital Media, and Joey Trotz, Sr. Director of Advertising and Digital Tech Strategies at Turner Broadcasting System, chat one-on-one about the progress of their companies’ TV Everywhere initiatives and the difficulties on the back end.