Monetizing the Stream: The Challenge of Mid-Roll

July 11, 2012—3:30 pm


About the Session

Monetizing the Stream: The Challenge of Mid-Roll

Building an automated video ad serving system for a 24-hour video stream culled from the live TV channel was a tall order, but the team at Bloomberg were up to the challenge. This included working with the TV team and learning terminology and best practices for a whole other media. Bloomberg's Eric Steinle, Head of Product and Design for Web, and Maria Breza, Head of Digital Revenue Operations, will outline the development of the system, the difficulties in making it a reality, how this mid-roll inventory is priced and sold and some of Bloomberg's future aims regarding monetizing video.

About the Speakers

Maria Breza
Head of Digital Revenue Operations


Maria Breza joined Bloomberg, L.P. in 2009 and is currently the head of digital revenue operations. Maria oversees inventory, pricing, media planning, and ad trafficking for the mobile and web business teams. She is also responsible for the business development effort on and

In her previous role as director of digital marketing at BusinessWeek, Maria was responsible for developing and executing BusinessWeek Digital’s overall marketing strategy with the objective of growing traffic, increasing user engagement and optimizing performance of partnerships and site promotions.

Previously, Maria held numerous roles in ad operations at BusinessWeek Digital, culminating in the Director of Ad Operations role overseeing ad trafficking and inventory.

Maria is a graduate of St. Olaf College.

Eric Steinle
Head of Product and Design for Web