Social TV Interaction: A Meeting of Dadaists

Through analyzing data gleaned from Nielsen and major social analytics providers, Mitch Oscar, Executive Vice President of Televisual Applications at MPG and founder of The Collaborative Alliance, and Philip Napoli, Professor of Communication and Media Management at the Graduate School of Business at Fordham University, provide some directional guidance that the media community can utilize to move forward to help in its quest to evaluate the value proposition of social TV interaction, conversation measurement and reportage.