Private Video Marketplaces – The New Gateway to Ad Budgets?

Today’s video buyers want efficiency, transparency and control and they’re increasingly getting it from automated environments where they can apply audience targeting and performance optimization. And all too often, publishers are left watching from the sidelines as budgets increasingly migrate towards channels that their direct sales team has no access to. But are public exchanges the only way for sellers to get a slice of the programmatic buying action? Join Henk Van Niekerk, VP Sales for the Adap.tv Platform, and discover how private video ad marketplaces are enabling sellers to win more agency dollars through their own private ecosystems.