Digital Video Syndication: The New Broadcasting

As we think about the next phases of industry development, our focus moving forward should be on cultivating the best possible content and driving engagement of that content across not just owned destinations and increasingly our social “earned” communities, but also through opportunities within syndicated video distribution. Digital Broadcasting Group Chief Product Officer Matthew Corbin explains that publishers are on the precipice of being able to position themselves as fully-functional multi-screen broadcasters and programmers that span multiple touchpoints, rather than just url destinations with vibrant offshoot social communities.