In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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As we wrap up 2022, we wanted to take a minute to reflect on the year as an AdMonsters community. It's the time of year when many of us will pause and take stock. At the heart of the professional education that AdMonsters strives to create for the community is content…
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Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
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This Black History Month has launched in an unexpected way. Instead of the necessary but usual reminders of some of this nation’s greatest leaders, we were met with action by new media disruptors. Introducing Capital B, a new nonprofit newsroom founded by two mainstream editors, Akoto Ofori-Atta and Lauren Williams,…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
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In February we launched a new newsletter called The Wrapper. We spent so much time talking bout how hot newsletters are that we decided to jump on the trend! With The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media…
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Thirty-seven percent of mobile marketers are in the dark about what the new Apple IDFA protocols mean, which is especially troubling considering how dramatically these changes will affect mobile attribution. Most aren't fully on board with adopting SKAdNetwork as an IDFA replacement. So the question remains: How will targeting, measurement…
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Our interest in the federal government’s antitrust suit against Google took a huge dive when we learned it would be centered around search. While mainstream publications trotted out the tired descriptor “landmark” for the headlines when the suit became public, many of us in the industry shook our heads and…
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We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals to fill out an intense questionnaire, and the results were extremely…
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Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…
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