Viewers hate waiting... But does waiting for content to load actually impact user engagement? Publishers instinctively know that better user-experience leads to a larger, more engaged audience, which in turn means more revenue. To help quantify this correlation, Akamai conducted a study (PDF) to measure the correlation between online video load…
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While it may not be a surprise that the digital video channel is still on an upward trajectory in the U.S. when it comes to spending, the adoption of programmatic trading in this area has been rapid enough to raise some eyebrows. According to new research from Adap.tv and Digiday,…
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AdMonsters has taken over the first level of the Brewery today, 19 Nov. – Content Czar Rob Beeler has grabbed the stage to explain that yes, we're going to talk about some ridiculously cool multi-screen tech, but AdMonsters Screens is about taking it from possible to plausible, and beyond that:…
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Few people understand the intricacies and marketing potential of augemented reality quite like Martina King, former Managing Director of augemented reality platform Aurusma. Prior to her keynote at AdMonsters Screens on Monday, 19 Nov. in London, we asked for her thoughts on showing the value of augmented reality campaigns to advertisers…
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At AdMonsters Screens on Nov. 19, Videoplaza will be unleashing the newest member of its executive squad, Chief Commercial Officer Rags Gupta, to give a little real-world context to multi-screen monetisation. We caught up with the former BrightCove VP to hear about his recent move and get his thoughts on…
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easeltv specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill Scott, COO of easeltv, and asked him to explain the company’s proposition.BS: Our differentiator is that our apps feel much more like a TV…
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When I first heard about second screen companion app Squawka, I could barely contain my excitement. As a football (ahem, soccer) enthusiast, I've always been keen on the stat side of the game, and Squawka looks set to be a stat monkey's dream. I sat down with the CEO & Co-Founder, Sanjit…
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You might have read yesterday that Facebook is set to make a lot of money in mobile. The company is further along when it comes to monetizing mobile than it was believed, and this boosted confidence in Facebook stock (which rose to close at $19.88 yesterday). With all the…
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There can be a tendency to confuse "standards" with over-simplification in advertising and media. Companies in the IAB Digital Video Committee (in which my company, OneScreen, participates) come together to create standards that reasonably accommodate the industry’s current needs based on their respective business and technical requirements. With standards adoption…
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To energize the crowd at Adap.tv's inaugural Adapt Conference, CEO, cofounder and emcee Amir Ashkenazi asked all buy side representatives – be they agency, DSP or brand people – to stand up. After that group rose, he beckoned all supply siders in the room to get on their feet. With…
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