A few weeks ago, we posted a poll asking ad ops professionals to tell us how they were handling the Q4 traffic deluge. Our poll asked ten questions and went into the nitty gritty of how ad operations teams deal with high volume seasons. We are posting the full results…
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At Ad:Tech NYC, Venture Capitalist Fred Wilson and Simulmedia CEO Dave Morgan took the stage for a wide ranging discussion on the future of digital media. The Op-Ed covered the core of that discussion in a piece last week, and also tracked down Morgan after the chat for a brief…
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On Thursday, November 15th at New York City’s Core Club, over 100 digital media folks gathered to watch a series of debates between some of the industry’s most provocative thought leaders. The Great Debate, as the event was called, took on some of the thorniest issues that the industry is…
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Mobile ads have been a hot topic of discussion in the ad tech space for a while now, but with little consensus on how they should be monetized. Banner ads are simply not getting the job done, causing the industry to rethink their approach to mobile and find creative ways…
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