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Phones on Fire: Who Gets Burned by Mobile Ad Fraud?

A new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first responders here need to be not brands, but publishers and other app providers.Forensiq’s report does detail…

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How Publishers Guard Against Malvertising

Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to infect a user’s computer with malware.  Malvertising tends to be rare in frequency, but its consequences can be destructive; publishers…

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Quick Link: FTC Cracks Down on Malvertising Companies

The FTC issued a press release on Wednesday regarding companies that distribute malicious code through advertising: Original Article: Court Halts Bogus Computer Scans MikeOnAds.com summary: FTC lays down the law on Errorsafe/Malvertising Malvertising/Malware continues to plague our industry, hurting the reputation of major publishers, agencies and networks and convincing more…

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