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Malvertising

How Is Blockchain Digital Media’s Concern? A Conversation with Ken Brook of MetaX

It's becoming more common to hear industry folks suggest that blockchain holds certain keys for tightening up security in the ad ecosystem--providing verification and reducing fraudulent bot activity. Regardless, it's still common for other media types to respond, with at least a whiff of doubt, "What's blockchain gotta do with…

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Transparency Is a Team Sport

For years, we’ve joked that brands don’t care how the digital advertising sausage is made. Their modus operandi seemed along the lines of: Let the agencies and publishers deal with the frustrating minutiae involved in making digital media transactions work.Funny how quickly things change. As increased spend hits digital channels…

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TAG,​ ​You’re​ ​It:​ ​Beyond​ ​TAG​ ​Malware​ ​Scanning​ ​Guidelines

When​ ​the​​ ​​Trustworthy​ ​Accountability​ ​Group​ ​(TAG)​ ​released​ ​its​ best practices​ ​for​ ​malware scanning​​ ​in​ ​October,​ ​anyone​ ​seeking​ ​a​ ​more secure advertising supply chain would have been eager to read through the first-of-its kind, 16-page document. ​In a quest to outline basic malware scanning processes,​TAG​ ​delivered ​plenty​ ​of​ ​suggestions​ ​about​ ​when​…

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Quality Climbs Up the Chain: A Conversation on Security and QA with The Media Trust’s Chris Olson

As the ultimate destination for advertising and interface for users, digital publishers have long borne the responsibility of preventing malvertising and other nasty business from sneaking through. However, quality control is imperative for all the players in the advertising chain – and in the last few years, exchanges and other…

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To Protect and Serve: A Conversation on Malware, Video, & HTML5 with GeoEdge’s Amnon Siev

Explosive growth in video, a sense that the ad marketplace might have finally “figured out” mobile, the ability to discover previously unseen demand sources — publishers are seeing more channels and methods for monetizing than they ever have. That’s great for revenue, but it also opens up an ever-increasing number…

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QA in the Videoscape: Keeping Quality in Line with Demand

As demand among buyers for quality video inventory has risen, so have the channels for transacting on video--programmatic video, video private marketplaces, programmatic TV. At the same time, so have the platforms into which advertisers feel enthusiastic about buying video inventory, with in-demand media bursting into outstream, mobile and other…

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