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Best Practices

Thriving Through a Pandemic: 7 Lessons

It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at Digital Trends. The publisher is still producing content, delivering advertisers' KPIs, and productivity remains…

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What Are the Best Practices for Using Attention Metrics?

While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to…

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7 Best Practices for Better Mobile Ads

Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…

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Pixel Delivery Best Practices

In our work at Krux, especially with our Data Sentry and Inspector products, we see many different approaches for firing pixels, some good, some not as good. We'd like to see the industry adopt better practices for delivering pixels to end users.First - when I say "pixel", I mean an…

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