The scales have tipped, and programmatic has become more of a liability than an asset. Last year, Bloomberg News made headlines when it announced it was pulling the plug on open programmatic, citing bad ads and the impact they had on the reader’s experience. We surveyed 250 consumers about the…
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According to the 2022 Hispanic Market Guide, diversity within Hispanic communities impacts America’s growing multicultural mainstream. Understanding Cinco De Mayo is a good starting point for unlocking long-term growth between brands and Hispanic media publishers.
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So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual communication in the workplace and day-to-day business activities.
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With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy.
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AdOps teams are data superstars, sitting on a treasure trove of information that contains a rich and nuanced context. But are publishers taking full advantage of these amazing resources? AdMonsters AdOps are Rock Stars Playbook survey indicates they are not. There’s not enough collaboration between AdOps and the sales, product,…
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How widely is contextualized AdOps data shared with sales and ad product teams? Have publishing organizations succeeded in digital transformations, or are they still struggling with silos that ultimately inhibit a more robust monetization strategy? To answer these questions, we surveyed 136 people who work in digital publishing in an…
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For the onstage recording, the trio discussed Chris’ career development. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. The conversation also explored leadership tactics, what it means to be LatinX in the industry, and why we need more diversity.
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Publishers are feeling tremendous uncertainty as they face Apple's massive tech changes and the potential cookieless future. To brave the days ahead, successful publishers must have high-functioning, multi-disciplinary teams, and revenue operations leadership to match. Revenue ops can look to the best of the best — elite organizations like the…
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At the LeadsCon 2022 Consent Summit, agencies, marketers, technologists, legal teams, digital departments, data agencies and compliance professionals came together to discuss all things privacy, consent and compliance. From discussing the potential federal privacy regulations moving through the U.S. Legislature to learning about balancing your privacy and compliance issues with your…
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As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach this market. But we'd be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption…
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