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Best Practices

Dear Publisher, Your Site Needs An Ad Tech Health Check

With Google’s end-of-May announcement that they will be using Google Pagespeed Insights metrics as a major part of search engine rankings a few months from now, publishers are suddenly scrutinizing page performance—and worried about how ads affect their metrics. Playwire's Nick Branstator explains how to get your ad tech healthy…

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Managing Teams Remotely During a Crisis

A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they currently face and what they were doing to not only survive, but continue to thrive amid this…

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Understanding Your Ad-Blocking Audience: A Conversation With Frederick Leuschner, AAX CEO

Leading up to our upcoming webinar with the Acceptable Ads Exchange (AAX), The Revenue Boost You Could Use Right Now—Ad-Blocker Traffic, on April 30, @1PM, Editorial Director, Gavin Dunaway, had a conversation with CEO Frederick Leuschner. We talked about the importance of publishers not resorting to bad practices to mitigate…

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Thriving Through a Pandemic: 7 Lessons

It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at Digital Trends. The publisher is still producing content, delivering advertisers' KPIs, and productivity remains…

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What Are the Best Practices for Using Attention Metrics?

While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to…

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