To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
Read More
In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
Read More
What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…
Read More
Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…
Read More
As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
Read More
2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie. This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let's not forget the friction between different…
Read More
Missed an AdMonsters Webinar in 2021 that you really wanted to tune into live? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry,…
Read More
As the ad tech ecosystem evolves and the need for an omnichannel approach becomes ever more pressing, both advertisers and publishers are becoming more thoughtful about which platforms they work with and how. Publishers, in particular, have been decreasing their number of SSP partners over the past few quarters. Findings…
Read More
Friction is the enemy of growth — and today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals, quarter after quarter. There's the natural tension between fulfilling advertisers' (growing) demands and delivering a frictionless content experience for users. There's friction between different platforms…
Read More
Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those…
Read More