Everything about
viewability

Brand advertisers and agencies have decided viewability is their chosen cause this year — and why not? The point of serving ads is for those ads to be seen. If no one sees the ad, why should the...
I’ve been in an OPS-induced coma for the past week, letting my subconscious ruminate over the titanic loads of digital media debate that took place in the hallowed chambers of the Metropolitan...
Believe it or not, the AdMonsters content team has been fretting about whether we have too much viewability in our OPS agenda. What? How is that possible? There is no such thing as too much...
Welcome to another edition of Viewability Hacks! We hope our last article featuring Ziff Davis' Chrome Extension awoke your inner ops McGuyver. This week, Whitepages shares its Inventory Request...
Am I the only one who thinks it’s weird that viewability is a post-campaign metric? We can target ads based on HTML cookies in real-time, why can’t we determine whether the impression associated with...
Ad ops and hacking have long ridden side by side (check out this oral history of ad ops for more tales), so it's no surprise that the rise of viewability has ops pros reaching for their inner...
Download the latest Publisher Viewability Litmus Test here. (Note: You must log in or register with AdMonsters to download the survey.) From the Executive Summary: In April 2014, shortly...
Nov 17, 2014 viewability Joe Luna
I can’t remember any change in digital media sales that has been as dramatic as the concept of viewability. It paves the way for efficiency and opens the door to exciting metrics – for example, the...
Take the Fall 2014 Viewability Litmus Test Survey. Open Now until November 14.Earlier this year – and on the heels of the MRC's decision to lift its advisory on viewability — we surveyed ad...
We all knew fourth quarter would be when the viewability pain arrived across the ecosystem. Now that the viewability RFPs have landed, Mansueto's Jonelle Lasala will analyze how publishers can deal...
The chief finding from a Winterberry Group/IAB report on programmatic has been the subject of many conversations at AdMonsters lately: 99% of global publishers have some kind of programmatic offering...
“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (...
Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point....
It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO)...
Viewabilty has been a big topic at AdMonsters events since the term came onto the scene. When the MRC recently rescinded its advisory against transacting on a viewable basis, we wanted to know how...
I returned to NYC from ad:tech San Francisco with a lot of story ideas and a nasty case of bronchitis. What a week to get stuck on the sidelines (i.e., in bed, wheezing): first, Rubicon Project,...
While the Media Ratings Council lifted its advisory against transacting on a viewable basis at the beginning of April, the gating period for video viewability ends June 30 and the viability of mobile...
Blizzards, polar vortexes (vortices?) – simply minor obstacles when it comes to bringing ad ops professionals together for deliberation and… Well, what’s deliberation without a little drinking? ...
Riddle me this – what if desktop display ads were more like TV commercials?You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20 seconds perusing...
If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6...
 Click Here to Download the Report! In 2012, the IAB officially recognized viewable impressions as a viable metric with its 'Making Measurement Make Sense,' or 3MS initiative. Today,...
“The truth is, digital media is overpriced.”I believe I flinched a bit as the agency executive made that blunt statement. We were chatting in the wake of a heated conference session about viewability...
I have a natural inclination toward pessimism – it’s in my DNA, please don’t judge me. As I began to hear about viewable impressions, my mind started to crank out hypotheticals on how it would “...
Starting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants...
The debate over viewability rages on; and, if you've been around AdMonsters lately, you know there are quite a few views on viewable impressions. Our U.S. Editor, Gavin Dunaway, dove into the...
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