Everything about
Audience Extension

 When I last spoke with Craig Leshen, President of OAO, he was helping explain that programmatic isn’t automatic – there’s still a lot of manual work that goes into these new systems. While they...
First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has...
Half of the publishers surveyed in a recent Audience Accelerator-Digiday report, Audience Extension Industry Overview, currently offer audience extension. About 29% of that group began offering...
David Katz knows analytics. David Katz loves analytics. He even organizes Adverlytics, a regular get-together for digital advertising professionals wading in the waters of analytics. Previously a buy...
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge –...
The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I...
Click Here To Download the ReportMedia buyers increasingly want to target specific audiences, and are using technologies that evaluate and buy impressions based on audience data. In an advertising...
It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into...
“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across...
It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone...
Your sales person closes a big deal with a top client and says “Let’s deliver it…whatever it takes!” Imagine a day where you never have to say “Sorry, we can’t.” Publishers are finding audience...
Whether to fill out campaigns lagging on-site or to draw larger buys from major advertisers, audience extension efforts – that is, buying third-party inventory targeted using a site's audience...
Data - we all hear that data is ' the new black gold' of the online world, but what exactly is data? How do you find it? What do you do with it? and most importantly how do you monetise it?...
Maybe it's early on to be calling it "The Year of..." anything, but all signs are telling us that 2012 is truly going to be the year of Big Data. However, we're not talking about realization of the...
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