AdMonsters Playbook: Putting Audience Extension Into Action

By Gavin Dunaway March 03, 2015

Half of the publishers surveyed in a recent Audience Accelerator-Digiday report, Audience Extension Industry Overview, currently offer audience extension. About 29% of that group began offering extension in the past year— according to the report, these were mostly publishers with under 20 million monthly uniques. Extension is rapidly gaining supply-side adopters, and a host of technology providers have entered the landscape with flexible offerings that can meet a variety of needs.