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YouTube

A Most Symbolic Boycott

We haven’t seen major brand advertisers ditch social media advertising like this since MySpace 2009. An ever-growing crowd of well-known brands is pausing their ad spend on Facebook—and other social media platforms—to protest lax moderation of hateful content keeps growing longer. Our cynical minds immediately leap back to the great YouTube…

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Punching Above Your Weight: Can You Compete With Facebook in Video?

We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…

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